It’s no secret that I’m a fan of crowdfunding as a platform to validate ideas.
There are so many good reasons to choose crowdfunding as a way to finance your project it is difficult to find drawbacks.
You get to know that someone is willing to pay for your product. Your customers pay the larger product development costs in advance. It gets users to spread the word about your product, even before it reaches the market.
If you like crowdfunding too, you’ll want to check this infographic from the analysis of 400.000 campaigns on Kickstarter and IndieGoGo:
If you don’t like crowdfunding, you may want to follow Mellow’s example.
This is a project by two Portuguese people, for a cooking sous vide machine. In pre-sales on their own site they’ve already surpassed $200.000. Amazing, considering that they’re still in the prototype stage. I can already imagine one of these device in my kitchen once they launch it in Europe.
At first glance, this seems like a more difficult path. But if you can get enough people interested, it may be an option for you.
Posted by Damião Dias | email@example.com